8 Nov, 2005 | by
Topics: Global, Strategy

The Harvard Business Review classic article called “The End of Corporate Imperialism”, written by C.K. Prahalad and Kaenneth Lieberthal was passed along to me sometime ago and figured I’d comment on this nice piece of work.  Below is a summary and personal assessment… 

Article Summary:
This pointed article discusses the realization that growth inspired multinational corporations will have to compete in the emerging markets of China , India , Indonesia and Brazil . As these developing countries grow rapidly the necessity to penetrate these markets are apparent as MNC’s clamor for new market share. The article presents the concept of an imperialist mind-set which in their meaning depicts MNC’s of the 80s looking to explode onto the emerging market scene with old products.  Not to mention and old mindset such as “we can still squeeze some profits out of these sunset technologies”. continue reading »