So where’s the global game board?
Wouldn’t marketing and strategic planning be easier with a global industry game board – a listing of all significant industries, with an industry analysis for each? And shouldn’t companies be analyzed at the line of business level using the same industry taxonomy?
Everyone answers “yes” to these questions because the answers are so clear.
But then everything gets cloudy with the one additional question, “Do you think such a global industry game board exists?”
For those of you who believe that a global industry information resource does exist, I would like to hear from you via a feedback comment – but first: the reason for the cloudiness is because of the definition of the word “industry.” continue reading »