17 Apr, 2009 | by
flowchart_image

 
All the talk about Recession and now DEPRESSION can make anyone nervous. Wall Street “ Pros “ make their  predictions, and in doing so, create more chaos. This sentiment is probably shared by most folks on the main street.  The market is behaving like a Yo-Yo. To get a perspective, let’s look at the rallies we had in the past week. One wonders, is this a sustainable rally or a one off, I want to feel good BEAR market rally. We are seeing markets rally despite of all the negative NEWS. One might argue that the Market is always FORWARD LOOKING. Which begs the question, is it forward looking or just SPECULATING?  Let us just look at some of the headline stories of March 09, to get a perspective. GE downgraded; Germany’s growth collapsing by a record since world war II; UK and France Industrial output at lowest in over four decades; Jobless rate in the US reaching 10% in at least three states; U.S. household net worth plunging by a record $ 5.1 trillion; Japan’s GDP shrinking by over 12% annually; World Bank is now predicting a negative global growth in 2009. In spite of all these very negative news we saw the markets rallied.

Though, we saw the markets back in the RED again on 27th of March 09 after 5-6 days of consecutive rallies one could argue, what was the basis of this rally? Well may be some “INVESTORS” were expecting the worst and they believed these news were not that BAD after all? The launch of TALF and TARP program also probably helped carry the positive sentiments. The consensus view is that these programs would help but the reality is, we have a lot of continue reading »

22 Mar, 2009 | by

fearfulturtle

Unconscious fear-based business models propel most firms – and the people within them – head first into self-fulfilling failure. But with just  five easy steps that dreaded scenario can be turned into fantastic success.

During 2008, all of us who are entrepreneurs and business owners faced the most devastating challenges since the Great Depression. But by simply following five proven steps we can all avoid stressful and financially detrimental pitfalls and mistakes in 2009. For years, through my business consulting company Make Your Business Boom, we’ve been showing clients throughout the world an innovative five-step method to identify profit-killing fears disguised as organizational plans and strategies. Companies that have implemented the formula have found that their poor performances of the past are quickly replaced with powerfully profitable positive results.

The fact is that individuals, groups, teams, and entire corporations consciously and unconsciously manifest fear into everything they do. Managing, marketing, branding, selling, and negotiating are all aspects of business that suffer from the fear factor – especially during times of extreme economic recession. To root out that toxic emotion and move the mental and emotional hurdles out your path to success, just follow these five steps: continue reading »

30 Nov, 2008 | by

Short-term discounts can help preserve cash flow in an emergency, or be used as a strategy to increase market share. But the impact of discounting on your brand, margins and future pricing must be included in your decision!

Commodities are assumed to be equivalent and are sold on price only. Most companies are able to add value and differentiate themselves from their competitors. 

If price is your only advantage – don’t let your competition know. If they have deeper pockets, they will undercut you – and outlive you. Brands like Maybach, Bentley and Mont Blanc do not discount. (Do they?). They know their value and educate their clients about their value.

Identify, analyse and focus on the value that you (can) deliver and how your products or service add value to your clients. And if you are a Top 4 Accountancy Company pitching audit services to a UK based company – do not rabbit on about your global reach!!!! Fool’s Gold!!

Relevant added value, promoted to the right customer, in the right way and with the right customer service will always trump price!

If you do not add and sell value, price will always be your determining factor.